Privacy Policy

Last updated: April 2025

Holo Reserve (“we,” “us,” or “our”) is a trade name operated under Mops Digital LLC, located in Milford, Connecticut. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit holoreserve.com, make a purchase, or interact with our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

Information You Provide Directly

  • Account and order information: Name, billing and shipping address, email address, phone number, and payment information when you place an order or create an account.
  • Contact form submissions: Any information you submit through our contact or inquiry forms, powered by Gravity Forms.
  • Newsletter sign-ups: Your email address and any optional preferences when you subscribe to our mailing list.
  • Blog comments: Your name, email address, and any content you submit when leaving a comment on our blog.
  • Wishlist data: Products you save to a wishlist if you use that feature.
  • Product reviews: Your display name, rating, and review content if you submit a product review.

Information Collected Automatically

  • Usage data: Pages visited, time spent on the site, referral source, browser type, device type, and IP address, collected via Google Analytics.
  • Cookies and tracking technologies: See the Cookies section below.
  • Transaction metadata: Order history, cart activity, and browsing behavior on the store, collected by WooCommerce.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including sending order confirmations and shipping notifications
  • Communicate with you about your account or purchases
  • Respond to customer service requests and contact form submissions
  • Send marketing emails if you have opted in (you may unsubscribe at any time)
  • Improve the site experience through analytics
  • Detect and prevent fraud or unauthorized activity
  • Comply with legal obligations, including tax record-keeping

3. Legal Basis for Processing

Where applicable under data protection law, we process your personal data under the following legal bases:

  • Contract performance: Processing necessary to fulfill your order
  • Legitimate interests: Site analytics, fraud prevention, and improving our services
  • Consent: Marketing emails and optional cookies — you may withdraw consent at any time
  • Legal obligation: Tax records, dispute resolution, and compliance with applicable law

4. Third-Party Services

We share data with trusted third parties only as necessary to operate the business. We do not sell your personal information.

Credit and debit card transactions are processed by Stripe, Inc. Stripe may collect and store payment information in accordance with PCI-DSS standards. We do not store full card numbers on our servers. See Stripe’s Privacy Policy.

We use Google Analytics to understand how visitors interact with the site. Google Analytics collects data such as pages visited, time on site, and general location data via anonymized IP address. You can opt out using the Google Analytics Opt-Out Browser Add-on. See Google’s Privacy Policy.

We use Mailchimp to manage our mailing list and send marketing emails. If you subscribe, your email address and any submitted preferences are transmitted to and stored by Mailchimp. You can unsubscribe at any time using the link in any email we send. See Mailchimp’s Privacy Policy.

We use Pirate Ship to generate shipping labels. Your name, shipping address, and order details are shared with Pirate Ship and the fulfilling carrier as required to deliver your order. See Pirate Ship’s Privacy Policy.

Our contact and sign-up forms are built with Gravity Forms. Submissions are stored in our WordPress database and may be forwarded to our email inbox or connected services such as Mailchimp. We retain form submissions only as long as necessary to respond or as required by law.

Our store is powered by WooCommerce, a plugin for WordPress developed by Automattic. WooCommerce stores order, account, and transaction data in our WordPress database hosted on WP Engine. See Automattic’s Privacy Policy.

5. Cookies

Our site uses cookies — small text files stored in your browser — to support site functionality and analytics. These include:

  • Essential cookies: Required for the shopping cart, checkout process, and account login to function correctly
  • Analytics cookies: Used by Google Analytics to collect anonymized usage data
  • Preference cookies: Used to remember settings such as wishlist items

Most browsers allow you to control or disable cookies through browser settings. Disabling certain cookies may affect the functionality of the store.

6. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy or as required by law. Order records are retained for a minimum of 7 years for tax and accounting purposes. You may request deletion of your personal data at any time (see Your Rights below), subject to any legal retention obligations.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Receive a portable copy of your data
  • Withdraw consent for marketing at any time

To submit a data access or erasure request, please contact us using the information below. We process these requests using WordPress’s built-in personal data tools and will respond within 30 days.

8. California Residents — CCPA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request a summary of the personal information we have collected about you and how it has been used or shared in the past 12 months.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions (such as order records required for legal compliance).
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Opt Out of Sale: We do not sell personal information. No opt-out is required.

To exercise your CCPA rights, please contact us. We may need to verify your identity before processing your request.

9. Children’s Privacy

Our site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has submitted personal information to us, please contact us immediately and we will take steps to delete that information.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including SSL encryption on all pages, secure hosting through WP Engine, and PCI-compliant payment processing through Stripe. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the “Last updated” date at the top of this page will be revised. We encourage you to review this page periodically. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

13. Contact

For privacy-related questions, data requests, or concerns, please contact us at:

Holo Reserve
Mops Digital LLC
Milford, CT
privacy@holoreserve.com